ClickFunnels, a prominent sales funnel builder, has established itself in online marketing. Despite its fame, many businesses and individuals are seeking ClickFunnels alternatives for various reasons including cost to functionality.

One famous alternative is HBA Funnel Builder. Offering the same basic functionality as ClickFunnels, HBA Funnel Builder shines by offering a flat fee pricing structure. Unlike ClickFunnels, which comes with different pricing tiers, HBA Funnel Builder provides a single, affordable plan, making it a preferred among novice entrepreneurs and small businesses.

Another compelling ClickFunnels alternative is Systeme.io. Developed by veteran internet marketer Aurelian Amacker, Systeme.io enhances the traditional sales funnelling experience by integrating tools for email marketing, course hosting, and affiliate management. With a more holistic approach to sales and marketing, Systeme.io makes a strong argument for businesses looking for a more complete platform.

Coming to features, ClickFunnels delivers a huge range of functionalities. Its major features include landing pages, sales funnels, webinars, and membership sites. Moreover, it also has a remarkable affiliate management tool, which is a major selling point. On the other clickfunnels alternative hand, HBA Funnel Builder, while being a cheaper alternative, equals ClickFunnels' core offering. With a focus mainly on sales funnelling, it may lack in other peripheral features like affiliate management and webinars.

On the flip side, Systeme.io, while matching ClickFunnels' core offering, takes a leap ahead by providing functionalities like email marketing and online course hosting. It's these extra features that make them a go-to choice among businesses that look for a more comprehensive platform for their online marketing efforts.

In conclusion, while ClickFunnels has a strong standing in the online marketing world due to its unrivalled features, counterparts like HBA Funnel Builder and Systeme.io are achieving popularity due to their unique propositions. The option between these platforms rests on your specific business needs and budget. Whether you're a start-up looking for an affordable sales funnel builder or an established business in need of a full-featured marketing platform, there are options accessible that can meet your needs adequately.